Rose Atwater principal David Ginsburg is a skilled professional copywriter capable of providing engaging, SEO-friendly written content for blogs, social media posts, website copy, product descriptions and more. Holding a Bachelor of Arts in English from the University of Massachusetts, Amherst, David understands how to write in a brand's voice to deliver key messaging, drive conversions, and engage audiences.
Currently, David is providing fresh product descriptions and SEO-oriented blog posts for Bernie & Phyl's Furniture, a legendary New England furniture retailer with eight beautiful stores across MA, RI and NH. With a new website in place, Bernie & Phyl's needed to update all of their product descriptions to develop a more conversational approach rather than simply fabric and size information. To date, David has written over 2200 individual product descriptions, with more on the way as this rolling project continues. In addition, David has authored a monthly blog post for Bernie & Phyl's, aimed at providing furniture and interior design information of value to local consumers while helping deliver stronger organic SEO for the Bernie & Phyl's website. You can read the blog here. Samples of website copy are below.